purchasing a feeling

Everything that we buy is for a feeling.

We buy air conditioner not for the machine itself, but for the hope that it can give us a comfortable temperature. We can sit anywhere, but we buy a good chair so we can feel comfortable while sitting on it. Clothes give us a sense of protection, covering our private body, while some give us a feeling of pride. The food that we eat removes the hunger in our stomach, and drinks remove the thirst in our throat.

Eyes, mouth, nose, ears, skin—five senses connected to our nervous system, sending signals to our brain. The result of all this is a feeling. Our eyes see pleasant and unpleasant images. Our mouth tastes delicious or tasteless meals. The nose smells fragrant or smelly scents. The ears hear noisy roads or pleasant music. And the skin feels texture.

Eyes can be closed. Mouth can be closed. You can hold your breath when there is a stinky smell. You can move your hand to avoid touching a texture. But ears—ears have no self-defense.

A good experience invites all five senses into one harmony.

 Imagine drinking a roasted floral tea from a ceramic cup, poured from a ceramic decanter. As it pours, the steam rises and reaches your nose. You smell the fragrance of the tea, blended with the scent of wooden flooring. You sit comfortably in a leather-finished armchair with wooden armrests. You wear your favorite knit sweater. The window opens slightly, letting a chilly winter breeze come inside.

Your soles touch the wooden flooring, feeling the weight of cold air descending to your feet. A pleasant view comes through the window—a floor-to-ceiling frameless glass panel framing the scenery.

That is one set of an experience. You purchased the trip to the resort, just as you purchased the gourment tea set. God has already prepared your body to fully feel that experience: a beautiful scenery ahead, a breezy weather, sunlight that illuminates everything you see, and oxygen in the air that circulates through your body to activate every cell so it can function to feel.

The resort itself was envisioned by people—the landlord, the investor, the architect, the contractor, the structural consultant, the MEP consultant, the hospitality operator, the butler, the room boy.

They built the bridge between you and the experience. A curated chain of decision-making that indulges your five senses, so they can all feel.

And you come, purchasing that feeling.